[Fully booked] Workshop Automotive: "Digital services in Automotive – New Business Models"

Please note: The workshop is already fully booked. Please contact ibrahim.youssif@sh.china.ahk.de to be put on the waiting list.

Digital transformation is challenging automotive companies. Activities undertaken by companies outside the industry, such as Google, Baidu, Uber etc. have made it very apparent that transformation is a must for the automotive industry.
Until recently, automotive manufacturers have tended to position themselves as the manufacturers of products, i.e. the vehicle, and software has simply served as a means to an end.
Now software, customer experience, engagement with the users opens up new opportunities and challenges for the automotive companies.

In this workshop we will hear about BMW’s digitalization strategy, how they engage the consumer, new business models and ideas of an OEM that were unthinkable some years ago.
We will understand that also suppliers such as ZF develop new business models. The times of just supplying parts are long gone. We will hear from minnosphere, a software company, what opportunities and challenges lie ahead in the area both for the producer of all the data (is it the car, is it the driver?), and the companies who want to make use of the data.


About the presentations:
In his presentation Joseph Zheng will explain BMW digitalization strategy. He will give examples how BMW is becoming an integrated part of customers’ digital life and touch on BMW digital service development and operations.

ZF is operating in a digital world, driven by technology and expectations.
The automotive industry is impacted more acutely than most with ever increasing complexity. To survive and thrive, ZF is looking to digitally transform its processes to pursue competitive advantage and to develop and integrate new products and business models which will address the future consumer’s requirements and concepts of mobility.
Industry 4.0, the IoT and artificial intelligence are today’s determinant enablers in this digital journey. Esteban Remecz will also show some examples how ZF is embracing this future.

Minnosphere is a subsidiary of msg, a large Munich head-quartered software company with more than 6,000 employees worldwide and automotive is one of its main focus industries.
The strategy of minnosphere is to create an innovative environment for digital solutions. The purpose is to craft new ideas and implement them as well. Stephan Melzer will share some ideas on these innovations.