Why Design Matters

CEO SUITE and Digital Bootcamp Asia presents... Why Design Matters, a networking and wine night exclusively for Shanghai's creative minds.

Design is more than aesthetics. It’s more than creative concepts or graphical outputs. It’s more than just how something looks – it’s about how something works. Today’s world is so fast-paced because technology is growing and changing exponentially. Sometimes it seems that China is growing faster than anywhere else. But how exactly is design changing business? Where’s the proof? Why does it matter?

In this private networking event, you will get the chance to meet some creative colleagues, listen to inspiring design talks, and learn more about the culture, ideas and methodologies of the Chinese design industry.

GUEST SPEAKERS
1. Mr. Karlen Chang

• Lead Experience Designer at ThoughtWorks
• Topic: Value Driven, Innovation Design

The challenge today is bridging high level strategy with fast execution of product solutions. Creating successful products involves orchestrating diverse team members towards aligned business outcomes. Karlen will share Thoughtworks innovation strategies and detailed methods for discovering and validating opportunities, idea generation and decision making to deliver the right product at the right time.

2. Ms. Jenny Yang

• Director, Innovation Strategy and Service Design at CBi China Bridge
• Topic: Design for Business

UX designers often see themselves as “story-tellers”. It will be a real advantage for sophisticated designers to creatively employ service design methodology to tell a story that ties produce, service, brand, marketing and operation all together. Potentially designers have the power to influence a CEO to become the innovation ambassador, helping align business objectives with other internal stakeholders. I will showcase a real-life project to illustrate on our practice in the China market.

Free flow wine all night! Snacks and bites provided.
Seats limited to 20 spots, RSVP now to secure your seat!