We are pleased to invite Kim Michel, Global Design Director at Jacob Jensen Design, to share how the DCCC underwent its rebranding journey.

At the end of 2021, after the merge of the DCCC across three chapters, we underwent a long process to discover a new look that represented the core values of the Chamber and the vision that we have for the years to come. The Jacob Jensen Design team were a crucial part of this process, guiding the board members and secretariat in planning a new visual identity based on the vision, mission, values and personality of the Chamber. This was no easy feat with many variables on the table and a strong vision of a timeless design, but Jacob Jensen Design succeeded at unifying the ideas and the new design was implemented gradually starting from the end of 2022.

During this event, Kim will share how to effectively communicate across cultures using design, how to represent your company's values through its visual identity and discuss common mistakes to avoid when bringing in multiple stakeholders.

Join us to learn from the DCCC's own branding journey and gain insights into creating a timeless brand that connects with your audience - regardless of the cultural background.

The DCCC would also like to express our sincerest appreciation and thank you to the time and effort contributed to this project by Jacob Jensen Design.

我们很荣幸邀请到雅各布延森设计的全球设计总监Kim Michel来分享中国丹麦商会的品牌重塑之旅！

三区分会合并之后，中国丹麦商会于2021年底启动了品牌视觉重塑项目，希望设计一套能够代表商会未来价值与愿景的视觉系统。在耗时近一年的项目过程中，雅各布延森设计在项目中扮演了重要的角色，指导董事会成员和秘书处在商会愿景、使命、价值观和品牌个性的基础上来确定新的视觉形象。既要考虑到众多可变因素，又要实现永恒设计的愿景并非易事，但雅各布延森设计综合了所有的设计想法与要求，成功实现了商会全新品牌视觉系统的更新设计。中国丹麦商会的"新形象"自2022年年底开始启用。

此次活动Kim将对如何通过运用设计手段高效实现跨文化交流，如何通过视觉识别系统来展现您公司的价值观，以及一些涉及到不同利益相关者时需要避免的普遍问题展开分享与讨论。

加入我们，从中国丹麦商会自己的品牌塑造之旅中借鉴学习，对如何构建与您的目标人群联系起来的永恒品牌有更深入的了解。

与此同时，中国丹麦商会对雅各布延森设计为这次品牌重塑项目所奉献的时间和努力表达最诚挚的感谢！

Date & Time | 日期与时间

March 30th 2023, 5pm - 7pm (CN) | 2023年3月30日 下午5点 - 7点

Speaker | 演讲嘉宾

Kim N. Michel, Global Design Director, Jacob Jensen Design | 雅各布延森设计全球设计总监Kim N. Michel

Location | 地点

Shanghai | 上海

Venue | 场地

Offline: Jacob Jensen Design, 3rd Floor, No.80 PingWu Road, Shanghai

线下: 雅各布延森设计, 上海市长宁区平武路80号3层

Online via Teams Meeting. The link will be sent through email before the event.

线上Teams会议，链接将在活动前通过邮箱发送给您

Ticket | 门票

DCCC Member Ticket: Free | DCCC会员享受免费门票

Non-member Ticker: RMB100 | 非会员票价: 人民币100元