Despite the predicted economic slowdown, China is still growing relatively rapidly, and continues playing an important role globally, as a market, producer and R&D operations.

What are the factors you should take into consideration when investing in Asia, and what adjustment you need to make in order to succeed in investing in markets that differs from your home market.

We have invited Hoyer to give us an insight on their China strategy, and how they reached peak sales during one of the toughest years for many businesses in China.

Event Outline

• Hoyer's footprint in Asia and market adjustment

-- Step1: The very beginning of investing in Asia: China focused industries;

-- Step2: Market expedition: China, Korea and Japan new location;

-- Currently: China, Korea, Japan and South-East Asia with Asia-to-Asia footprint with matrix teams led by Ningbo - Hadsten.

• Corporate strategy localization

-- Strategy: growth strategy Asia includes fit-for-purpose multi-channel strategy, Customer and market driven

-- Green transition: Environmental Challenger

• Technical Strategy Adjustment
• Localized sales strategies

-- Avoid/one-size fits all; Agile and flexible adaption with focused strategy for different segments/sub segments

• Discussion & Q&A

About Hoyer

Hoyer, headquartered in Hadsten Denmark, is a leading supplier of electric motors for the industry, with a footprint across Asia, Europe and the world, operated by matrix teams led by Ningbo and Hadsten. Hoyer has been striving to add value to customers around the world. Particularly successful in investing in Asian countries.

Event Details

Date: March 21st 2023

Time: 4:00 - 5:00pm (Beijing)

Speaker: Michael Andersen, Sales Director Asia, Hoyer Motors

Language: English

Ticket: Free for Members, RMB 150 for Non-members

Venue: Online Teams Meeting. The link will be sent via email before event.

尽管近几年整体经济发展趋势较为缓慢，但是中国经济仍在相对快速地增长，并在全球范围内多个领域，例如市场，生产，以及研发业务方面持续发挥着重要的角色。

有哪些因素是您投资于亚洲市场时需要考虑的呢？想成功的迈入一个新市场，您的企业需要做出什么调整呢？

我们荣幸地邀请到霍尔公司分享他们在中国的战略经验，以及他们在其他众多企业举步维艰的这段时期是如何实现销售高峰的。

活动总览

• 霍尔公司在亚洲的发展轨迹和市场调整

-- 第1步: 投资亚洲第一步: 中国及重点行业分布

-- 第2步: 市场拓展: 中国、韩国和日本新地点

-- 当前市场: 中国、韩国、日本和东南亚，足迹遍及亚洲，由宁波与海斯滕团队共同协调运作

• 本地化企业战略

1) 企业战略——亚洲增长战略包括适合用途的多渠道战略，以客户和市场驱动

2) 绿色转型——环境挑战者

• 技术策略调整
• 本地化销售策略

避免一刀切; 针对不同的细分市场、子市场制定有针对性的战略，灵活应变

• 讨论与问答

关于霍尔

霍尔公司总部位于丹麦海斯滕，作为电机行业的佼佼者，霍尔公司遍及亚洲，欧洲以至于全世界，由宁波与海斯滕团队共同协调运作。霍尔一直致力于提升产品价值，提高服务质量，为客户更好受益做出努力，在亚洲市场取得的成就尤为显著。

活动详情

日期和时间: 2023年3月21日 北京时间下午4-5点

分享嘉宾: 霍尔电机亚洲市场销售总监 Michael Andersen

活动语言:英语

票价: 会员免费，非会员150元

地点: 线上Teams会议，会议链接将在活动前发至参与者邮箱。