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In the past foreign companies have shied away from litigation in China, but all this is changing as significant progress has been made throughout the judicial system. Join Ai-Leen Lim, CEO & Principal Counsel of AWA Asia in Beijing, for this webinar highlighting critical cases that showcase how foreign businesses are actively litigating in China – and often successfully.
We will cover cases detailing instances of bad-faith trademark registration, securing China's coveted well-known trademark status, and significantly higher compensation and punitive damages overall. Ai-Leen will also highlight best practice tips as we look at each case in closer detail that will inform your China trademark strategy early on.
过去，一些外籍公司一直在回避中国的诉讼问题，但是随着整个司法体系的发展和完善，这一切都在发生变化。加入我们这次网络研讨会，亚洲AWA公司首席执行官兼首席法律顾问Ai-Leen Lim将会通过重点案例进行分析说明--外国企业是如何主动在中国提起诉讼并取得成功的。
我们将介绍恶意商标注册的案例，保护中国驰名商标的权益，以及在整体上获得更多的补偿以及损害赔偿金。同时，Ai-Leen还将通过更详细的研究每个案例的细节，向您介绍对您的中国商标最有效的策略技巧。
Event Details | 活动详情
Date: 28th March 2023
Time: 3:00 - 4:00pm (Beijing)
Speaker: Ai-Leen Lim, CEO and Principal Counsel of AWA Asia & Claus Marcussen, Partner and European Trademark and Design Attorney, AWA
Language: English
Ticket: Free for members, 150 RMB for non-members
Venue: Online via Teams.
Teams link will be shared via email before event.
日期和时间: 2023年3月28日 北京时间下午3-4点
分享嘉宾：AWA亚洲区首席执行官兼首席法律顾问 Ai-Leen Lim
活动语言：英语
票价：会员免费，非会员人民币150元
地点：线上Teams会议
会议链接将在活动前发至参加者邮箱。
Speakers
Ai-Leen Lim is the Chief Executive Officer and Principal Counsel of AWA Asia. She heads up the firm’s Asia offices, managing its headquarters in Hong Kong and handling all aspects of AWA Asia’s IP portfolio management directly before the Intellectual Property Department.
In Beijing, she runs AWA Asia’s wholly-owned Chinese IP consultancy, AWA IP (Beijing) Co, Ltd. As a locally licensed trademark agency and IP consultancy, AWA Asia files and enforces trademarks in China directly before the Trademark Office and administrative authorities. This is the widest range of services allowed for foreign players in the Chinese market.
Ms Lim advises clients on IP portfolio management in China, HK and internationally, with a special focus on brand management and social media matters. She is experienced in contentious and non-contentious trademark, design and patent registration, protection and enforcement matters and IP transactions, as well as advertising, consumer law and related regulatory issues in conjunction with market entry and product promotion, particularly in China.
Her practice also covers advising on copyright, domain names, data protection, competition law and Internet law. On contentious matters, Ms Lim assists clients on infringement actions, oppositions, invalidations and cancellation actions.
Her client base ranges from IP rich fast growing companies to Fortune 500 clients in relation to their IP protection and management issues, as well as commercial transactions involving IP assets (including IP audits, licensing, franchising and due diligence).
