In order to understand our customers' needs, it is important for our company to go to the market and cover the field as deeply and widely as we can. To execute this key strategy, we need a powerful sales team, which can set up collaborative and win-win relationship with the customers, give prompt response to their service requests, balance the benefits of the customers and our own company, and grasp agilely the business opportunity behind their requirements.

To build this kind of strong sales team, we should leverage some most updated sales training program to enhance their selling skills, communication capabilities, influence power and the mindset to reframe the value of our product and service to cure our customers' paint points. Here comes the introduction of this innovative approach of "Sales as Coach (SAC)". Please join us to find more.

为了能够准确了解客户的需求，一个很重要的途径就是企业贴近市场，全方位地参与市场活动，形成对市场的全面覆盖。上述战略的执行需要一支强有力的销售团队，与广大客户及各层级合作伙伴建立合作共赢关系，对客户及合作伙伴的服务诉求快速响应，对客户及合作伙伴的综合利益全面兼顾，对客户及合作伙伴的需求商机敏锐捕捉。

为了打造如此的销售强队，我们需要借助一些最新颖的销售培训课程来增强他们的销售技巧、沟通能力、影响力乃至思维模式，以重塑企业产品及服务的价值来解决客户的核心痛点。本次《教练型销售（SAC）》分享讲座旨在把这一创新的销售模式推荐给大家，将是实现上述企业营销战略的良好开端，欢迎加入我们以发现更多

AGENDA 议程

• 14:00~14:15 开场与破冰环节 Welcome
• 14:15~16:45 《教练型销售》特色分享 Workshop
• 16:45~17:00 收尾与问答环节 Wrap-up

PROGRAM

• The overall structure of SAC
• The value and competency model of SAC
• The analysis of the key challenges of the sales team
• The BEING and DOING skills of SAC
• Real case problem solving in post-COVID selling (if any)

In this interactive workshop, we will analyze the key challenges of our sales team. Please feel free to share some business challenges which you have observed that your sales team are facing of. We will have the chance to know the convergence of traditional selling skills and most updated coaching methodologies. Let's start to see through sales team development and their evolving adventure in a brand new and innovative way.

摘要

• SAC的总体框架
• SAC的价值和能力模型
• 销售团队的核心挑战分析
• SAC的专业和实战技巧
• 后疫情销售实际问题的现场解析（可选）

在这场互动式的分享讲座里，我们会一同分析销售团队所存在的共性挑战。您可以分享所观察到的贵司销售团队所面临的业务挑战。我们会有机会了解：如何把传统的销售技巧和最先进的教练方法论相融合。让我们一起从一个崭新和创新的角度来洞察销售团队发展和他们销售能力的进化之旅。