[Training] 用户增长训练营——爆发式用户增长的秘诀（中文授课）

活动纲要:

用户增长地图 User growth map

• 一张完整的用户增长地图 l A complete user growth map
• 真正重要的增长指标 l Really important growth indicators
• 构建增长模型 l Building a growth model
• 关键行为漏斗 l Key Behavior Funnel
• 找到增长的杠杆 l Finding leverage for growth
• 用户决策心理地图 l User decision mental map
• 拉新、促活、留存、转化、转播 l Pull new, promote live, retain, transform, broadcast
• 上手可用的用户增长框架 l Get started with a user growth framework

实战拆解篇 Practical dismantling articles

• 实战才能出真知。撸起袖子，开干！ l Real knowledge can come out of actual combat. Roll up your sleeves and start working!
• 把大象装到冰箱里总共分几步？ l How many steps does it take to pack an elephant in the refrigerator?
• 追求妹子(用户)的三个步骤 l Three steps to pursue a girl (user)
• 重构用户增长模型：极简获客6步法 l Reconstructing the User Growth Model: A 6-Step Approach to simplify Customer Acquisition
• 找到新用户的19个运营渠道 l 19 operating channels to find new users
• 精准确达用户 l Accurately reaching users
• 找到流量的洼地 l Finding depressions in traffic
• 抓住用户的眼球 l Catching users ' eyeballs
• 不只是吸引 l Not just attracting

Cancellation of RSVP 活动取消声明

In case you need to cancel your attendance to the event, please write an email to: events@sha.swisscham.org at least 24 hours prior to the event. Failure to cancel your RSVP timely will require the payment of a "no show bill" of the full amount stated in this invitation. You can contact Nini Qi by telephone: 021 5368 1245. For third-party events, the event terms and conditions of the event organizer apply.

如果您要取消出席活动,请在活动开始前24小时写邮件给 events@sha.swisscham.org。如未能及时取消,我们视同默认付款. 若非瑞士商会主办的活动，取消规则请参照活动主办发布的条款。

Please notice that Swiss Chinese Chamber of Commerce Shanghai (as the host of the event) will take photographs from the event and might post these on its public webpage and or social media platforms in order to create awareness of its events. By attending this event you consent to the Swiss Chinese Chamber of Commerce Shanghai taking and using photographs of you as described above. Please contact [events@sha.swisscham.org] if you have any inquiries related to this matter.

作为活动主（承）办方中国瑞士商会将在活动现场进行拍照，并可能在公共网页及社交媒体平台上公布照片用于活动后期宣传。参加中国瑞士商会的活动，我们将视同您默认我们有权因上述原因及以上述方式使用您的照片。如有异议，请联系events@sha.swisscham.org。