Found the Base of Advanced Strategic Selling Culture
Shape an Impactful Professional Selling Image
Improve Sales Competencies of Value Selling
Empower Sales to Build Strategic Customer Relationship
为建立先进的战略营销文化打基础
助力形成有影响力的专业营销形象
提升销售团队基于价值销售的业务能力
赋能销售建立战略型客户关系
Participants Takeaways
Clarify Sales Responsibilities and Development Directions
Build Personal Structural Strategic Thinking
Grasp Advanced and Practical Strategic Selling Skills
Reorganize and Setup Sales Knowledge System
明确销售职责和能力提升方向
培养个人的结构化战略思维
掌握先进实用的战略型销售技巧
系统梳理现有的销售知识体系
Workshop Delivery
2-day Workshop
Blended training with facilitation, consulting and team coaching
Interactive delivery with logical deductions, case studies, group discussions, tool practices, brainstorming and real problem solving
Help the participants to clarify development goals, find gaps, form own knowledge system, take actions and make positive changes
2天工作坊
采用"培训+引导+顾问+教练"的混合面授形式
互动式分享,结合逻辑演绎、分组讨论、工具分析、案例分析、场景演练、头脑风暴和实战咨询
帮助学员清晰目标,找到差距,通过创新型学习去提升自己的改变意愿,积极付诸行动
Speakers
Alex Liao
Educations
Post-graduated in 1992, Master of Science Degree, Shanghai Jiaotong University, Major in Automatic Control
Minister of Graduate Student Union and Vice Chief Editor of Graduate Student Newspaper
多彩的校园生涯
1992年毕业于上海交通大学自动控制系,获工科硕士学位。校研究生会宣传部长,校研究生报副主编
Strong Technical Backgrounds and Sales Experiences
20-year sales experience, with proven records in business development, channel management and large account sales, as well as strong technical backgrounds
Software Engineer in Wang Laboratory, Sales Manager in Microsoft and Cisco
丰富的职业经历
20年销售经验,拥有业务拓展、渠道管理和大客户销售的成功经历,同时具有很强的技术背景
在老牌IT公司王安电脑任软件开发工程师,在思科、微软等IT厂商任大客户销售经理
Management Experiences
15-year people management experiences, successfully leading Sales, Pre-sales, Product, Project Management and Customer Service Teams
GM of RSA Security Shanghai Office, East China Sales GM of Nortel Networks and Brocade, China Sales Director of AltiGen Communications, Vice President of XiaoI Robot
Rich experiences in coaching, training, mentoring and consulting people with deep insights of leadership development, organizational innovation, sales & marketing, and customer engagement
Strong commitment to help enterprise executives, managers and staffs to make positive changes in work and life with coaching-style training approach
Alex is an enterprise executive coach (with the coaching experiences of 500+ coaching hours), having ECCP certificate of ICF-accredited Coaching Australia Executive Coaching Certification Program, Hogan Assessor certificate of ELC Hogan Assessment Certification Program, Advanced Facilitator certificate of Grape People CSA Facilitation Certification Program, LCAC certificate of ICF-accredited Leading and Coaching across Cultures Certification Program, IECL certificate of ICF-accredited Team Coaching Training Program, and Host certificate of Peer Advisory Group.
His clients cover the different levels from various industries as manufacture, finance, hi-tech and internet e-commerce, including the entrepreneurs, CEO of public company and new start-up company, president and sales director of multi-national companies, department director of famous internet company, and senior managers of strategy development team, sales & marketing team, R&D team, QA team, risk management team and customer service team.
These cross-industry projects cover one-to-one coaching, team training and coaching workshops about operation strategic planning, leadership development, change management, team collaboration, innovation and sales skills enhancement, etc. His typical manufacture industry clients are listed as follows: Ford, Honeywell, 3M, ABB, Knowles, JLG, Saint-Gobain, Casappa, Mitsubishi Electric, Panasonic, Grundfos, Gale Pacific, Spirax Sarco, Aiways Automobile, Shanghai Volkswagen, Continental Group, Weidmuller, Harting, Preh, Chiron, Bosch Group, Krauss Maffei, VDMA, Startup Factory, Leitz, PFERD, Hoffmann, Helukabel, AZO, Basler, Nord, UAES, Cadillac, Haldex-Vie, Castrol, Nexteer, Voith, Fronius, etc.