B2B短视频营销破局实战营：AI降本 × 精准获客

B2B Short Video Marketing Breakthrough Bootcamp: AI Cost Reduction × Precision Lead Generation

用AI融入短视频创作流程，实现B2B降本增效与精准获客

Integrate AI into short video creation to achieve B2B cost reduction and precision lead generation

• 适合谁学 / Who Should Attend

制造业外企市场部——短视频自运营效果差、不知如何入手或代运营不及预期的决策者与执行者。

Marketing decision-makers and practitioners in foreign manufacturing enterprises struggling with poor self-operated performance or unsatisfactory outsourced results.

• 学完你将获得 / Key Takeaways
• 看清平台变局 / Understand the Platform Shift：掌握主流平台B2B内容流量现状与趋势，明确行业处境
• Grasp B2B content traffic trends across major platforms; understand the real industry landscape
• 掌握内容策划方法 / Master Content Strategy：流量型与留资型内容的差异化打法与配比，让每条内容目的清晰
• Differentiated playbooks for traffic-driven vs. lead-generation content — purposeful and measurable
• AI融入创作流程 / Integrate AI into Your Workflow：从品牌理解、选题、文案到素材制作与审核，掌握AI精准提效方法
• From brand comprehension, topic planning, copywriting to asset creation and QC — master AI efficiency at every stage
• 运营投放策略 / Optimize Promotion Spend：理解付费推广逻辑与视频量/推广费平衡，知道"钱花在哪、怎么花对"
• Understand paid promotion fundamentals and the balance between video volume and ad spend
• 带回落地路线图 / Walk Away with an Action Plan：一套短视频+AI落地方案，基建→验证→优化三阶段可执行
• A ready-to-execute plan: infrastructure → validation → optimization across three phases

• 课程大纲 / Course Outline

模块一 / Module 1：行业两大变化——平台变局与AI工具进化

Two Major Shifts — Platform Disruption & AI Tool Evolution

• 短视频平台变局 / Platform Landscape Shift：2025下半年以来B2B内容数据持续下滑，算法付费化加速，传统打法失效——不是你做得不好，是平台变了
• Since H2 2025, B2B content metrics declined; algorithm-driven monetization accelerates — it's not your content, it's the platforms
• AI工具进化 / AI Tool Progress：AI已从单环节辅助到深度融入创作流程，在品牌理解、选题策划、素材生成等核心环节发挥实质作用
• From isolated assistance to deep workflow integration — AI now plays a substantive role in brand comprehension, topic planning, and asset generation

模块二 / Module 2：如何策划更有价值的B2B短视频内容

How to Plan High-Value B2B Short Video Content

• 平台流量规则 / Platform Algorithms：收藏/分享权重上升、搜索流量崛起，B2B用户搜索行为决定选题方向
• Save/share weighting rises, search traffic grows — B2B user search behavior determines topic direction
• 流量型 vs 留资型 / Traffic vs. Lead-Gen：两种内容在选题、文案、视频表现、AI辅助、衡量指标全方位对比，及不同阶段配比
• Full comparison across topic, copy, visuals, AI assistance, and measurement — plus stage-based allocation
• 内容价值感设计 / Content Value Design：知识、工具、决策、情绪四类价值——让每条内容至少提供一种"拿走就能用"的价值
• Knowledge, tool, decision, emotional value — every piece delivers at least one "ready-to-use" value

模块三 / Module 3：AI融入创作流程·文案与内容策划

AI-Integrated Workflow — Copywriting & Content Planning

• 品牌资料AI理解 / AI Brand Material Comprehension：让AI读懂产品手册、技术文档与案例库，自动提取核心信息，限定调性与准确性
• Enable AI to read product manuals, technical docs, and case libraries — auto-extract key info while enforcing brand tone and accuracy
• AI选题与文案 / AI Topic Planning & Copywriting：从搜索词到选题到品牌调性文案——掌握AI创作Brief核心技能，去除"AI味"
• From search keywords to topics to on-brand scripts — master AI creative briefs and eliminate the "AI tone"
• 内容钩子设计 / Lead-Capture Hooks：深挖行业痛点与产品优势，贴合短视频渠道特点，设计高效内容钩子
• Dig into industry pain points and product strengths, design content hooks aligned with short video channel characteristics

小工作坊 / Mini-Workshop：内容策划实战

Content Planning Sprint

• 选题 / Topic Selection：用"选题自检三问"确定1-2个方向
• Use the "Three-Question Topic Check" to identify 1-2 directions
• AI辅助文案创作 / AI-Assisted Copywriting
• Write creative briefs and use AI to generate initial short video scripts
• 简报与点评 / Lightning Presentations：每组1分钟汇报，讲师现场纠偏——选题文案直接用于下午视频制作
• 1-minute presentations with live feedback — topics and scripts feed into afternoon video production

模块四 / Module 4：账号运营与投放策略

Account Operations & Promotion Strategy

• 付费推广逻辑 / Paid Promotion：各平台投放工具对比（DOU+/加热等），B2B的CPL逻辑与C端铺量的本质差异
• Platform ad tool comparison (DOU+/Boosting) — B2B CPL logic vs. B2C volume-driven approach
• 视频量与推广费平衡 / Video vs. Ad Spend：冷启动→验证→规模三阶段策略，小/中/大预算的差异化决策路径
• Three-stage framework: cold-start → validation → scaling with differentiated paths for different budgets

模块五 / Module 5：AI融入创作流程·视频制作与审核

AI-Integrated Workflow — Video Production & Quality Control

• 素材管理与AI生成 / Material Management & AI Generation：AI管理品牌素材、补充素材，创作更具表现力的画面与视频形式
• Use AI to manage brand materials, supplement assets, and create more expressive visuals
• AI剪辑与制作 / AI Editing & Production：AI初剪（混剪素材自动匹配）、数字人口播、AI配音配乐——降本增效路径
• AI rough-cut (auto-matching compilation), digital avatar, AI voiceover — practical cost reduction paths
• AI审核与发布 / AI QC & Publishing：自研错字检测、多渠道自动发布Agent——质检到发布全链条提效
• Proprietary typo detection, multi-channel auto-publishing Agent — end-to-end efficiency from QC to distribution

模块六 / Module 6：短视频案例创作拆解

Analysis of Short Video Creation Cases

• 实拍混剪的AI流程 / AI Compilation Workflow：实拍混剪如何借AI提效——从素材打标、智能初剪到成片审核的AI介入方式
• How live-action compilation benefits from AI — from asset tagging to rough-cut to QC, with AI intervention at each stage
• AI素材补充型 / AI Asset Supplement：实拍基础上用AI生成应用场景、痛点画面——拆解AI与实拍素材的融合逻辑
• Building on live-action with AI-generated assets — application scenes, pain-point visuals; breaking down the AI and real asset fusion logic
• 全AI型视频 / Fully AI Video：无需实拍，文案到画面全部AI完成——科普型、说唱MV型、品宣型、短剧型四种路径
• No live-action needed — entirely AI-generated. Four styles: educational explainer, rap MV, brand promo, short drama

AI视频工作坊·画面创作场

AI Video Workshop — Visual Creation Studio

• 场景素材 / Scene Assets：基于选题文案，用AI生成应用场景、痛点画面、产品运行状态
• Use AI to generate scene visuals — application scenarios, pain-point imagery, product states
• 视觉效果 / Visual Effects：穿越机视角、首尾帧过渡、超现实运镜等，拓展视觉表现力
• FPV perspectives, frame transitions, surreal camera movements — expand visual expressiveness
• 组装与展示 / Assembly & Showcase：AI+实拍组合、错字检测、各组展示最终短片，讲师点评
• Combine AI and live-action, run typo QC, present final videos with instructor feedback

课程收尾 / Course Wrap-Up：作品展示与落地路线图

Showcase & Implementation Roadmap

• 落地路线图 / Roadmap：基建（1-2周）→ 验证（1-2月）→ 优化（3-6月），三阶段路径与行动清单
• Infrastructure (1-2 weeks) → Validation (1-2 months) → Optimization (3-6 months): roadmap with action checklist
• 回顾与答疑 / Key Takeaways & Q&A：认知闭环回顾，答疑与后续行动建议
• Day's cognitive loop review, Q&A, and next steps

• 课程亮点 / Key Differentiators
• 务实AI定位 / Pragmatic AI：AI精准融入创作流程各环节，切实降本增效
• focus on how AI precisely integrates into every stage of the traditional workflow for real cost reduction and efficiency gains
• 双线交织 / Dual-Track：一条线解决"方向与预算"，一条线解决"环节提效"，认知与工具同步推进
• One track: direction and budget; the other: efficiency at every stage — cognition and tools in parallel
• 自研AI工具链 / Proprietary Tools：AI打标初剪、错字检测、多渠道发布——同类课程不具备的独家工具
• AI tagging, rough-cut, typo detection, auto-publishing — exclusive tools unavailable elsewhere
• 完整实操 / End-to-End：双重工作坊，一天走完"选题→文案→AI素材→出片"
• Dual workshop: full "topic → script → AI assets → video" pipeline in one day

讲师优势 / Instructor Advantages

• 深耕B2B短视频营销，长期服务制造业外企，理解行业痛点与品牌调性
• Deep B2B short video marketing expertise serving foreign manufacturing companies; understands industry pain points and brand tone
• 自研AI工具链覆盖素材打标→初剪→质检→发布全流程，实战验证
• Proprietary AI tool chain: tagging → rough-cut → QC → publishing — battle-tested
• 方法论来自一线实操，每个环节有真实案例支撑
• Methodology from frontline practice with real case studies

学员准备 / Preparation

• 携带公司品牌资料（Word/PDF），用于AI文案实操
• Bring brand materials (Word/PDF) for AI copywriting exercises
• 自备笔记本，外企学员需确认软件安装权限（有替代方案）
• Laptop required; IT restrictions accommodated
• 无需AI基础——聚焦传统流程中的AI提效
• No AI background needed — focus on practical AI integration