Strength in Unity: Swiss B2C Brands Collaborative Night

Cross-brand collaboration holds immense potential in the Chinese market, offering a powerful strategy for enhancing brand reputation and consumer trust. Successful examples include Pizza Hut and KFC's partnership with Genshin Impact, and Dove Chocolate's collaboration with Moutai to create wine-centered chocolates. Such initiatives not only attract new consumer segments but also allow brands to expand their product lines and market presence. By aligning with culturally significant events and respected local entities, foreign brands can effectively integrate into the local market, demonstrating respect for cultural heritage and building a strong, reliable image.

SwissCham aims to serve as a catalyst for connecting the dots among our network members, fostering new business opportunities and facilitating knowledge sharing to empower brands in navigating and succeeding in the competitive Chinese market. In line with this mission, we are excited to extend an invitation to you for a special networking occasion organized by us. This event aims to encourage collaboration between B2C brands within our community. Join us on Thursday, June 13th from 18:30 to 20:30 for an evening filled with a stimulating panel discussion, delightful beverages, and canapés. This event is exclusively for our members.

The objective of this event is to highlight the unique potential of leveraging cross-brand collaborations to enhance each brand's market presence and value. Our panel discussion, moderated by the Executive Director of SwissCham Shanghai, will feature insights from prominent brands like Schindler Villa and Medela. Schindler Villa will illustrate their effective engagement with families and villa owners throughout China via inventive activities and partnerships. Medela will delve into their innovative strategies within the maternity market, providing stress-free solutions for pregnancy and lactation. Compers5 will reveal their approach to entering the market through cross-brand collaborations across Shanghai.

We are looking forward to seeing you at the event!

***

跨品牌合作在中国市场拥有巨大潜力，这也是提升品牌声誉和消费者信任度的有力策略。成功的例子包括必胜客和肯德基与原神的合作，以及德芙巧克力与茅台合作生产的巧克力。这些举措不仅吸引了新的消费群体，还使品牌得以扩大产品线和市场占有率。通过与具有文化意义的活动和受人尊敬的当地实体合作，外国品牌可以有效地融入当地市场，显示出对文化遗产的尊重，并建立起强大、可靠的形象。

中国瑞士商会的目标是成为联结网络成员的催化剂，促进新的商业机会，推动知识共享，从而帮助品牌在竞争激烈的中国市场上取得成功。本着这一使命，我们非常高兴地向您发出邀请，参加我们举办的一次特别交流活动。本次活动旨在鼓励我们社群内的 B2C 品牌之间开展合作。6月13日（周四）晚6点半至8点半，我们将为您奉上精彩的小组讨论、美味的饮料和小点心。本次活动仅限我们的会员参加。

本次活动旨在突出跨品牌合作的独特潜力，以提高每个品牌的市场影响力和价值。我们的小组讨论将由中国瑞士商会（上海）的执行董事主持，来自迅达别墅家用电梯和美德乐等知名品牌的嘉宾将发表真知灼见。迅达别墅家用电梯将展示他们通过创新活动和合作伙伴关系与中国家庭和别墅业主的有效互动。美德乐将深入探讨其在母婴市场的创新战略，为孕期和哺乳期提供无压力的解决方案。贡杯5将介绍他们在上海通过跨品牌合作进入市场的方法。

我们期待与您相会！

退改政策 Cancellation of RSVP

如果您要取消出席活动，请在活动开始前48小时写邮件给cherry.huang@swisscham.org。如未能及时取消,我们视同默认付款。若非瑞士商会主办的活动，取消规则请参照活动主办发布的条款。

In case you need to cancel your attendance to the event, please write an email to: cherry.huang@swisscham.org at least 48 hours prior to the event. Failure to cancel your RSVP timely will require the payment of a "no show bill" of the full amount stated in this invitation. For third-party events, the event terms and conditions of the event organizer apply.

免责声明 Disclaimer

作为活动主（承）办方中国瑞士商会将在活动现场进行拍照，并可能在公共网页及社交媒体平台上公布照片用于活动后期宣传。参加中国瑞士商会的活动，我们将视同您默认我们有权因上述原因及以上述方式使用您的照片。如有异议，请联系cherry.huang@swisscham.org。

Please notice that Swiss Chinese Chamber of Commerce Shanghai (as the host of the event) will take photographs from the event and might post these on its public webpage and or social media platforms in order to create awareness of its events. By attending this event you consent to the Swiss Chinese Chamber of Commerce Shanghai taking and using photographs of you as described above. Please contact [cherry.huang@swisscham.org] if you have any inquiries related to this matter.