This is a past event. Registration is closed. View other GMECS China events.
When
Tuesday, September 26, 2023 (4:00 PM - 5:30 PM) GMT+8
Event Details
After China abandoned its strict Zero-COVID policy, trade fairs are back with no restrictions creating exciting opportunities for European SMEs. Trade fairs serve as exceptional platforms for showcasing SMEs' products and establishing valuable business connections. However, they can also pose intellectual property (IP) challenges, especially for SMEs who have not yet safeguarded their IP interests in China.
To help you navigate these challenges and make the most of your trade fair experience, we invite you to our upcoming online training seminar. Our esteemed China IP SME Helpdesk IP Business Advisor will guide you through the process of crafting a robust IP strategy tailored to trade fair participation in China. You'll gain invaluable insights, tips, and expert advice to safeguard your IP rights effectively.
This a series of two events, where the following topics will be discussed:
o Part I: IP Protection at Trade Fairs on September 26, 2023
o Part II: Technology Transfer and IP Contracts in China on October 24, 2023
Training Content:
1) Things to know before attending trade fairs
o IP audit
o Preparation of documents
o Knowing your competitors
2) IP you should protect before the trade fair
o Trademark
o Copyright
o Patents
3) IP concerns to pay attention to when attending the trade fair
o IP claim desk
o What materials and technology to display
o What to pay attention to when talking to potential business partners
o Red flags
o Trade secret protection
o Evidence collection during the trade fair
4) After the trade fair โ ongoing enforcement
o Evidence collection after the trade fair
o Enforcement options
5) Case studies involving the mechanical engineering sector
About the trainer:
๏ปฟ
Lisa Lu is the IP Business Advisor at China IP SME Helpdesk in Beijing, where she advises European SMEs on intellectual property rights matters. She holds a double master's degree in law from the China University of Political Science and Law and University of Hamburg. Before joining the China IP SME Helpdesk at the European Chamber, Lisa worked as a trademark attorney for the Ferrante Intellectual Property and Chang Tsi & Partners. She mainly focused on the fields of trademark prosecution, trademark enforcement, copyright protection and unfair competition.
