[Online Seminar] Brand Protection in China

The German Chamber of Commerce in China | South and Southwest would like to invite you to join the Webinar: Brand Protection in China on 18th of August (Tuesday) 2020.

Intellectual Property (IP) constitutes an important business asset for SMEs as it provides you with comparative advantage and attracts investments. Your branding ideas set your business apart from competitors and enable you to build a lasting relationship with your customers, increasing their confidence in your company and your products when entering China's market. At the same time, someone stealing your brand could really hurt your business prospects in China. Thus, a successful brand requires a comprehensive IP strategy including registering your IP such as trade marks, monitoring the market and taking action when spotting infringements. 

During this webinar, Mr. Matias Zubimendi, the IP Business Advisor at China IPR SME Helpdesk will provide an overview of IP protection in China and offer expert tips for developing a comprehensive IP strategy for your brand in China. He will focus on topics including

• Trade mark registration
• Trade mark squatting
• Monitoring the market
• Protecting your brand on e-commerce platforms
• Taking action when your trade mark is infringed



In addition to trade mark protection, Mr. Zubimendi will also provide an overview of the other main types of IP such as copyrights, patents, design patents and trade secrets. Throughout the webinar, Mr. Zubimendi will use case studies of best practice to illustrate his statements and will share the do's and don'ts of IP protection in China.

You are also welcome to pose your questions In the Q&A session.