Workshop Marketing & Sales: Digital Processes in Sales and Marketing

The presentation’s topic refers to the utilization and benefit of computer generated imagery (CGI) as supporting tool in generating still and moving images. Based on our expertise in various industries (automotive, house hold goods etc.), the audience will receive first-hand experience of CGI and its possibilities.

As marketers, we can observe continuous change and innovation in today’s communication channels. Result is a growing need of visualization, despite more or less unchanged budgets. In consequence, there is a need for efficient processes to fulfill ever growing expectations in brand and product experience.

Using CGI technology can support these processes, enhancing the classical techniques in photography and filming.

From new product concepts to product adaptations or facelifts, data-based models enable the visualization of anything. The physical model becomes obsolete - to certain extend.

Based on the applications originating from the computer gaming industry, real-time engines, the virtual reality experience finds its way into commercial use, on- and offline.

The Mackevision Group, headquartered in Stuttgart, is one of the leading enterprises in the area of 3D visualization pushing ahead the development of high-quality content of technical features.