Jen Loong 龙晓灵is the China branding lead at TOMS, the pioneering lifestyle brand out of LA, where for every pair of shoes sold, TOMS will donate a pair to those in need. One for One. By day, Jen is a cultural bridge for western brands in China; by night, she is an avid promoter for global citizenship and women empowerment. At 27, Jen leads by example in how millennial can make a difference in communities around the world.

At TOMS, Jen overseas the full brand experience in retail, eCommerce and social media, localizing how philanthropy resonates with the ever-changing Chinese consumers through fluid O2O integration. Prior to TOMS, Jen headed up market-entry for the yoga-inspired apparel brand lululemon athletica. She built out lululemon’s retail showrooms in Shanghai in addition to creating a foundation for community activations within the fitness industry. Prior to brand expansions, Jen’s entrepreneurial grit was actually deeply rooted in the tech sector. At Alibaba’s payment gateway Alipay group, Jen spear-headed business development with western retailers, bridging the Chinese solution to overseas brands. Before that as Head of Strategy at Groupon (at age 21 as first job), Jen also founded and managed three new divisions in Travel, Goods, and Macau pages.

Living truly as a global citizen tracing her upbringing in HK, Vancouver and Shanghai, Jen has since travelled to 40+ countries photographing underprivileged communities, and speaking five languages in total. Her stories from the road can be seen in the Huffington Post, VICE, Globe and Mail, just to name a few. You can view more of her experiences in running the inaugural North Korea Pyongyang Marathon, farming in a Nepali women’s co-op, and dancing in the matriarchal Mosuo tribe in Yunnan, all on http://www.jenloong.com, or on Instagram @loongstoryshort.

To marry her passions for deeper social impact and story-telling, Jen is also launching her own venture www.wandersnap.co – a travel photographer for-hire platform as a means to offer job opportunities around developing worlds. Creativity should not be a first-world privilege. Jen’s venture has been accepted as one of 24 from around the world as part of UPenn Wharton’s Global Social Impact House cohort for 2016, through which the venture will come into full fruition.

CampaignAsia most recently nodded her as one of the “Top 20 Women to Watch in Asia,” crediting Jen for both her career and personal pursuits. In her spare time, she teaches indoor spinning in Shanghai, and is currently the Asia brand ambassador for GuavaPass.com (Asia’s ClassPass-like platform), encouraging more Asians to partake in sweaty adventures. Beyond fitness, she had also previously served as a Child Rights Ambassador for HK to the United Nations in Geneva. She is a graduate of the University of British Columbia in Finance and Economics, thereby being starred as the face of the alma mater in a global documentary campaign “Discover with Sauder: Innovation Through Tradition,” accessible on www.discoverwith.sauder.ubc.ca.

Jonathan is the head of international outreach for GeiLi Giving, where he focuses on connecting with media, NGOs, and CSR departments to ensure maximum impact for the GeiLi platform and associated charities. Prior to GeiLi, Jonathan was a corporate trainer, providing seminars to Chinese employees of multinational companies in international business skills. He has also worked as a teacher trainer, traveling around China giving workshops to teachers in rural provinces to help enhance their teaching abilities. Resident in Beijing since 2005, Jonathan has also lived in Hong Kong and in Datong, Shanxi. A native of southern California, Jonathan graduated from Tufts University with a degree in economics. In addition to his work with GeiLi Giving, Jonathan is a co-founder of Tufts Alumni Beijing, and a co-founder of Moishe House Beijing, a cultural events space aimed at Jewish young adults. He loves Beijing, philanthropy, technology, and building community.

Disrupting the charity game in China, GeiLi Giving is a WeChat app that connects Chinese users to grassroots NGOs in a gamified donation platform. By providing trust through targeted transparency reporting and utilizing live events to amplify online challenges, GeiLi Giving bridges the gap between traditional Chinese values of philanthropy and modern realities. GeiLi Giving also curates brand-related CSR packages for more impactful charitable spending and acts as a matchmaker for international charity projects/talent and local Chinese NGOs.

Wang Jing is the Senior Campaigner in Greenpeace East Asia. She has been focused on food safety issues like the overuse of pesticides and problems in food distribution system. Greenpeace East Asia Food and Agriculture Campaign advocates for a systematic change from chemical intensive to ecological agriculture and call for regulatory effort in building a robust food system. Wang Jing is the team leader for investigation, documentation, acted as the spokesman of the food and agriculture projects, and is the main negotiator with government officials, corporates, to have actions towards cleaner and healthier food.

Wang Jing graduated from Peking University and obtained her Master Degree in International Law.

Clare Pearson is the International Development Director at DLA Piper. She is also the Chair of the British Chamber of Commerce, China (2015-16) and Chair of China Development Foundation, a non-profit registered in Hong Kong with operations in Mainland China (2015-2018).

At DLA Piper her role involves acting as a liaison between international boards and advising inbound clients on China entry and outbound clients on investing abroad. As a Pro-Bono Counsel for the firm she advises Corporate and Family Foundations on their operations in China.

As the Chair of the British Chamber of Commerce in China, Clare works closely with the British Embassy to facilitate the Sino-UK business relationship. She also sits on the Board of the China Britain Business Council as Vice-Chair in London. The role involves hosting ingoing and outgoing political delegations and acting as a voice for British Business in the media.

Recently Clare was appointed as the Chair of China Development Foundation. This is a charity which enables the training of over 1,000 Chinese rural teachers per year at international schools in Beijing and Shanghai. Early stage funding for this charity came from a BMW Foundation award in 2013. She has lived in China for twelve years.

Kristen Carusos is from Atlanta, GA and has been living in Beijing for three and a half years. She studied abroad at Beijing Language and Culture University and moved back to Beijing after graduating with a degree in International Affairs with a minor in French. She is currently the International Business Development Manager at EventBank, an integrated platform that combines event and membership management, CRM, email marketing, and project management, into one strategic platform. Through her current position, she works with many different charities and non-profits to host successful and efficient events. She is one of four co-organizers of the Beijing Women’s Network and runs the Professional Development Series with Samantha Kwok from Jing Jobs. She is interested in different women’s issues, technology, painting, and sports.