AI驱动下的智能媒体时代：一场关于AI技术对媒体和内容生产行业变革的探讨

人工智能早已被大众熟知多年，人工智能技术赋能的行业和产品也层出不穷。媒体，作为身处科技变革浪潮前端的创新行业，早已率先拥抱AI技术，进入了一个以大数据和算法主导的智能媒体时代。在AI技术的驱动下，新闻、媒体和内容生产行业和从业者的工作方式必定面临巨变。

近几年我们已经看到AI+与新闻结合的各种成功尝试：基于大数据和算法实现内容定制化推送而取得成功的科技媒体今日头条；媒体机构采用机器人写稿进行大型体育赛事报道和股票播报；以及近期在世界互联网大会上岗的AI合成播报员；在传媒行业，也已经有尝试利用机器人写手、算法生成的新闻稿、海报图等内容制作的先行者；作为以生产内容为使命的媒体人、公关人和营销人，这种强大的技术令人忧喜参半。

AI+对新闻产业结构、运作方式、内容生产流程带来怎样的变革？我们的哪些工作会被智能化？AI+的下一步发展能够为内容生产者（记者、编辑、公关、营销等）创造怎样的新机遇？我们在AI+的智能传播时代将如何安放自己的角色？

China Tech PR Network有幸邀请到走在AI智能化新闻探索的几位领导者，带我们深入了解AI+和媒体结合中的具体案例成果，也借此机会，和行业从业者一起探讨、解读人工智能技术为新闻和媒体行业带来的其他可能。

本场活动语言为中文。

AI technology will undoubtedly impact the way content is thought about and generated for the media and communication industries in ways that many of us can only imagine. Some fear the competition of machine generated ideas and stories as a potential replacement of the human element, while others welcome the AI as a tool that can enhance the relevance of content and speed in generating time sensitive news, augmenting the human ability.

There are frontrunners adopting AI technology in the process of content production, from content delivery based on user interests such as the Toutiao news platform in China, to editorial choices from news organizations or content agencies based on AI optimized topics and angles, and even content generated by an AI. On the other hand, the application of AI technology is optimizing the way communicators work, with AI tools which can help companies in identifying the optimum communication partner for a project, or the copywriter within an agency for an assignment based on past work and how it was received.

The China Tech PR Network invites you to its upcoming event bringing together AI frontrunners from top media and AI tech providers, who will share their experiences embracing AI technology in content production and distribution, and discuss about how AI is taking the media and communications industry to a new era.

This event will be in Chinese