Event Details
Founders' Nights are a series of workshops co-organized by China Classifieds and WeWork Labs. We invite experts from different walks of life to share knowledge and experience that helps founders grow, scale and succeed in the China market.
Meet Larry Schuster, founder of The Storytelling Company. He will deliver a workshop on the following topic:
"Storytelling for engaging presentations.
More memorable. More impact. More connected".
Storytelling is the ultimate tool for influence. The value of a story told in the right way to the right audience at the right time may be far beyond your expectations.
Your experience will be supported by examples, and your own practice and coach's instant feedback.
- Learn what to look for so you can be more efficient about selecting what details you will be looking for and what you won't need.
- Condensing, word selection and phrasing for concise (and more effective) communication, whether written or spoken.
- Structure. Learn which structure is best for your situation.
- Link the stories to your key point or message and connect it to your audience.
- Delivery: How you speak is at least as important as the words. If you are flat and stiff or mindset fighting you, then the impact of your storytelling will be greatly reduced. Speak for maximum impact. Conviction, confidence and charisma. In other words, own the speech, own the message, own the stage.
Objectives:
- Understand 5 essential steps to go from zero to hero to develop storytelling for your company.
- Learn how to develop a "storytelling habit" so you can spot suitable stories where ever they happen, to become the most engaging, most refreshing speaker in your world. For sales, influence, leadership.
