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Where
German Chamber of Commerce in Shanghai, China
29F Gopher Center, No. 757 Mengzi Road, Huangpu District, Shanghai
上海市蒙自路757号歌斐中心29楼
Shanghai, China
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Creating Loyalty by Successful CRM
In an increasingly competitive environment in China, automotive brands are facing lack of customer loyalty in both new car sales and after-sales service.
This event aims at proving you insights and ideas for promising ways to bind customers to your brand by both digital and personal interaction. An outlook on future CRM in times of connected cars will give you an idea of how the role and importance of CRM within the organization changes fundamentally.
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Moderator & Speaker
Bernd Pichler (Moderator)
Chief Marketing Officer at ICONIQ MOTORS
Gerrit Silla
Head of CRM Volkswagen at SAIC Volkswagen, Shanghai
