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With the technology world evolving so fast every day, the demand for good PR talents specialized in Tech in China increases tremendously. PR professionals are required to not only have good understanding of the PR hard skills, but also be able to stay on the edge of the trends of all the aspect of technology and innovation development, and understand the fast changing needs and communication challenges of tech startups as well as multinational tech giants.
The first event of China Tech PR Network invites Diana Guo, CMO at Microsoft Greater China to a fireside chat with Cate Cadell, technology correspondent at Thomson-Reuters, for an insightful dialogue on the topic of aligning marketing strategy and execution to put together a successful marketing event, based on her experience managing the Microsoft Tech Summit earlier this month in Beijing.
The first event of China Tech PR Network invites Diana Guo, CMO at Microsoft Greater China to a fireside chat with Cate Cadell, technology correspondent at Thomson-Reuters, for an insightful dialogue on the topic of aligning marketing strategy and execution to put together a successful marketing event, based on her experience managing the Microsoft Tech Summit earlier this month in Beijing.
China Tech PR Network, co-organized by leading tech PR specialist agency Influence Matters and conference & network company SC Media, aimed to to bring communication experts and young PR talents from the tech industry, PR, marketing, and digital agencies together, to exchange insightful ideas and good practices in terms of how effective PR communications can take tech business to another level. And more importantly, to create a lively networking space for tech PR professionals in China, where people can learn firsthand experiences and industry insights, exchange the latest news, trends and ideas and expand their personal professional networks.
The dialogue and Q&A session will be in English during this event.
The dialogue and Q&A session will be in English during this event.
Agenda
- Reception
- Welcome note
- Dialogue and Q&A
Diana Guo•Cate Cadell
Diana Guo
Chief Marketing Officer at Microsoft Greater China23 years Marketing experiences in IT and Cloud Computing Industry. Responsible for providing executive leadership and management of the Company’s marketing organization and integrated marketing activities in Greater China.
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Prior to joining Microsoft, she worked for multinational companies such as AWS, Platform, VMware, BEA as marketing director and has extensive experience in marketing and business development.
Cate Cadell
China Technology Correspondent at Thomson ReutersCate is a technology correspondent for Reuters in Beijing covering e-commerce, social media, censorship and cybersecurity. She calls Australia home but has been living in China for four year now. Before joining Reuters, Cate was the managing editor at Technode English, the local partner for TechCrunch, and before coming to China, she spent two years reporting politics and energy in Myanmar and Mongolia.
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- Networking
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