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Where
PwC Innovation Centre
Unit W18, 3/F, 168 Hu Bin Road, Huangpu District, Shanghai
上海市黄浦区湖滨路168号3楼W18室
Shanghai
Home
China, the largest eCommerce market in the world, is now setting the benchmark for present and future global retailing. This is driven by its mobile-first consumer behaviour, innovative social commerce model, and a trusted digital payments infrastructure.
In China, 52% of consumers shop on their mobile weekly or daily. 61% of Chinese Consumers starting their product journey on Tmall.
PwC has released a survey on the findings of the Total Retail Survey 2017 to identify key trends that are shaping the recovery and growth in the retail and consumer products sector in China:How retailers and brands are innovating to succeed in the most attractive, and challenging, retail market in the world?
In China, 52% of consumers shop on their mobile weekly or daily. 61% of Chinese Consumers starting their product journey on Tmall.
PwC has released a survey on the findings of the Total Retail Survey 2017 to identify key trends that are shaping the recovery and growth in the retail and consumer products sector in China:How retailers and brands are innovating to succeed in the most attractive, and challenging, retail market in the world?
Home
Speakers
Adam Xu
Leading Practitioner in the Consumer and Retail sector in China at China for Strategy & PwC’s strategy consulting business
Brigitte Wolff (Moderator)
President at EIM Executive Interim and Transition Management China Ltd.
